Are Blogs Changing Sites? There are Rewards and Issues

Are static web sites being replaced with dynamic blogs? For the duration of the earlier yr, numerous advertising and interaction execs propose that a development has started. And a single of the greatest-recognized advert companies in the place is already on board. The move can make feeling for many factors, as we’ll talk about. But first, are weblogs actually replacing websites?
The appear and feel of weblogs has altered given that their introduction. You may notice static net fashion internet pages on almost each site you check out. When having a closer search, it becomes very clear blogs are not, in essence, replacing sites. The two are merging and the outcome is a total-working interaction instrument – a better mousetrap if you will.
Whether you take into account your weblog a “tab” on your website or your web site a “tab” on your weblog – let’s face it, are not they becoming one particular in the exact same? What’s driving the merger?
A single driving pressure is simplicity one more is the latest proliferation and achievement of arranged Term of Mouth (WOM) advertising and marketing campaigns. WOM is red scorching and including a blog to your world wide web existence is a required stage when launching a campaign.
Site Positive aspects
Static world wide web web pages speedily become stale. Weblogs are dynamic and remain new.
Blog application is economical or free of charge, consumer pleasant, and computer software update costs are nominal.
Contact info, portfolios, and comparable “internet design web pages” are simply included into weblogs
Blog discussions create associations with your customers and prospects
Prospective clients get to know how you believe, as effectively as find out how effectively you connect and write.
The many back links in blogs are favored by search engines this sort of as Google and Technorati
When professionally preserved, blogs are excellent word of mouth (WOM) advertising equipment
Challenges Continue to be
It is time consuming to submit related and persuasive material daily and respond to feedback
Time expended running a blog takes away from billable time for services specialists
TPM
Overworked and under budgeted advertising and marketing departments lack the resources to workers weblog initiatives
Website administration plans should be ready, and advertising and marketing budgets modified and approved (i.e., reallocation of internet site costs to website improvement and staffing)
Blogs nonetheless have fairly of a “wild west” reputation and they are not deemed mainstream by most – though the craze has began, we’re not there but.
Companies are sluggish to adjust. Replacing a corporate internet site with a website is a difficult principle for marketing managers to offer administration.

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